“The back-to-school and college shopping season is in full swing, but many parents and college students say they are waiting for the best deals to complete their shopping lists, according to NRF’s annual survey conducted by Prosper Insights and Analytics. Total spending for K-12 schools and college combined is projected to reach $82.8 billion,…
The Lead Generation consists of attracting and converting users into potential clients (‘leads’). This process is aimed to keep the funnel of a business conversion powered. Therefore, it is an effective way to stimulate the audience and guide them towards the conclusion of the purchase process. Lead Generation often uses digital marketing channels and has…
Native Advertising has become a hot topic in advertising marketplace, the use of native advertising has changed in the past years becoming smarter, innovatie, ROI oriented and more transparent. The biggest thing that works for native ads is their ability to flow seamlessly within the blog/website content to the extent that it doesn’t really look…
When you have many clients timing is key. If you want to optimise your time and deliver the best performance within your Google campaign we recommend you to follow the following steps. 1. Bid Management Bid optimisation doesn’t need to be daily, if you don’t like to use automatic bid or a specific target…
Email Marketing is one of the most effective and profitable Marketing channels today. Despite the rise of Social Media Marketing, Email Marketing has a ROI average of 21% compared to an average of 16% of Marketing on Social Networks. In addition, the conversion rate of Email Marketing is 174% while the conversion of Social Media…
